The concept of FAMILY BANKING is where a close and intimate relationship is developed between the bank and its customer as a family unit. This is possible by the bank offering specialized services to various members of the family. The four such segments that Guardian Souharda Sahakari Bank Niyamita would address are:

YOUTH : The youth of our society are the heirs of the legacy of opportunities and problems that the present generation passes on to them. In order to equip them and help them succeed it is our duty to provide them with the best entrepreneurial and social environment possible. The Bank encourages thrift and enterprise among the youth. The prohibitive cost of higher education has long been a major deterrent for the poor. We provide innovative credit scheme for this purpose.

WOMEN : Women in our society are an unfortunate paradox. They are revered on one hand and exploited on the other. The progress of any society in the past has always been achieved through empowerment of women. The Guardian Bank recognizes that women are the economists of most families. The Guardian Bank promote saving among housewives by organizing weekly or monthly collections on a door to door basis. The potential for developing enterprise among women is immense given timely credit and simple counseling, women can be self employed with cottage and home industries, such as process foods, pickles, papads, needlework etc.

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